ÉCRU
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Branding and packaging design for a coffee stand & wine bar ‘ÉCRU’ in Fukuoka, Japan. The branding comprises ‘stacked’ coffee beans and grape berries. The elements, when stacked, form a new, accidental shapes—just like ÉCRU creating new chemical reactions by being a crossing point for coffee and wine drinkers.
The graphics are made bold and heavy-weighted, to match ÉCRU’s role in the community; ÉCRU is not ‘a hidden gem’ or ‘quaint and enclosed’, but a gathering point that is open for all kinds of demographics in the neighbourhood.
Retail Goods
Interior & Exterior
credits
interior design: CASE-REAL
comissioned by: Ito Soken Co., Ltd.
interior & exterior photography: Tatsuya Harada
comissioned by: Ito Soken Co., Ltd.
interior & exterior photography: Tatsuya Harada
special thanks: Tatsuya Harada
art direction & graphic design: Koyuki Inagaki
