Figma Persona 2022
Figma is a design platform for teams who build products together. The company is based in San Francisco, California. Born on the Web, Figma helps the entire product team create, test, and ship better designs, faster.
I was asked to work on a series of illustrations for their Figma Persona 2022 Campaign. I had an amazing time creating a Personas series depicting traditional Figma users. I wanted to picture in a playful way how each Persona is unique in their everyday work. Hope you enjoy this fun quiz here.
Client: Figma
Illustration: Luddo
Art Direction: Leandro Castelao
Producer: Sydney Halle
Credits: Figma Persona 2022 Quiz Layouts
