What better to combine art and design than packaging with an intricate illustration? This started out as illustration practice of a snake but turned into a beer brand when I designed the packaging. 

Elements of a detailed snake contrasting with strong type, make the design clean yet eye catching. A simple colour palette adds to this and draws the eye to the main character: 

the illustration. 

For a beer brand, the logo should be applicable on small and large spaces while still maintaining its authenticity and recognisability. Simplified versions of the logo allow to do this.