The faculty of Art Design & Architecture at Monash University held a series of workshops for future students to help them prepare for the selection process and to give them a taste of student life at MADA.
I developed a sub-brand for the campaign using the typeface and illustrative elements from the master brand, instead treating them in a linework style and with a restricted but bold colour palette of cyan and magenta. The wireframe elements represent the building blocks for learning, their dynamic arrangement encapsulates the buzz of the workshop environment.
MADA Workshop collateral spanned print mailouts, email campaign, web advertising, social media, wayfinding signage, kit bags, name tags and worksheets.
