HEINEKEN BEER COMMERCIAL
Nowdays it's important to show your product on any possible platform. The more social websites and media you cover, the more potential customers you have. This was a shoot for the main paltforms, which have different requirements for the content. For example, it is more likely to upload square videos to instagram, rather then 16:9, or 9:16 like tiktok.
We've planned our shooting to mach all these formats.
The whole shooting took us about 3 filming days, lots of beer and lots of fun. We had several approved options on the storyboard, and we had time to make both.
We used 20 bottles of Heineken beer, 20 kilos of ice cubes, about 15 gallons of beer and about 2 kilos of dry ice to create these commercials.
We created a detailed schedule for the shoot, including the timeline for each scene and the availability of crew members. This helped us stay on track and make the most of our time on set, or at least prevented us from starting the next scene before finishing the last one.
All of the shots were made on ARRI AMIRA. For more detailed foam and bubbles we used Tokina Macro 100 mm lens and for wider shots - Ultra Primes 50 and 85 mm. For lighting. we used several kinoflos, 3 Aputure 600D + softboxes and fresnel lenses, a set of dedolights. Trimmed it up with some white bounces and flags to get the desired light.
By putting in the time and effort to properly prepare and plan ahead (and bringing enough beer for everyone), I am confident that we will be able to create a successful and memorable beer commercial.
Cheers!
