Brief Summery
Bring the alphabet to life on the back of BEAR cereal packs. It needs to be bold, brave, simple and fun. Iconic. It would make the alphabet letter the 'hero' on the pack. To be educational in a non-scholarly way and fun, to make them learn without realising. It will not talk down to kids and would thrill and entertain them too. It could be enjoyed for more than one breakfast sitting. It would mark BEAR as being a brand who loves it's consumers.
Brief Outcome
A back of pack design with an animal illustration that represents each letter of the alphabet. The beginning letter of the animal’s name directs the design of each pack; the letter takes the form of said animal (e.g. E for Elephant). Each back of pack can be collected and placed on the child’s bedroom wall to create a mural. Scanning a QR code within the box unlocks an educational and fun app. This app keeps children entertained each morning. Each pack design contains a unique animal that can only be unlocked by scanning the code inside. Being able to access more animals by purchasing more cereal inspires the child to collect each box. The app and the back of pack teach children about different animals and what they eat, when they sleep and other unique facts. This will increase sales with BEAR and provide a fun, educational experience for children who purchase the product.
