Lazy food

•

Lazy Food is a new revolutionary food brand made in US, with an italian touch.
The mission is to make plant based food easy and delicious.

Lazy Food makes eating plant-based as easy as adding two things into a pot… Yes, it’s actually that simple! Only things you'll need is a lazy food pouch, a pot and 10 minutes of your time. All

All the recipes are a plant-based take on classic Italian dishes and are designed by an italian chef. The branding and the packaging design highlights the minimalism of the product playing just with a bold name of the recipe and illustrations which highlights for each product the main USPs and ingredients.
The colors are always choose to reflect the main flavors of each recipe.

Together with the branding and packaging we designed and developed the e-commerce, using shopify and building an unique customer experience.

Each product page is designed to highlight each recipe and the unique main ingredients of these.

Super important part of the branding are the illustrations used across packaging and web design to highlight the main ingredients.

Main part of the branding is the happy pot which is designed to be a mascotte for all the lazy eaters and helps across different deliverables to explain how easy is the process.