The Price of Fire
Colorado
The Price of Fire was a campaign by Cervejaria Colorado to launch the Colorado Amazônica beer, which had its price linked to Amazon deforestation. The more the deforestation numbers increased, the more the beer price rose, even doubling the value. The campaign was created by David São Paulo and we at Sailor were responsible for producing the video case explaining the concept and results of the campaign.
Credits
Agency: David
Client: Colorado
Year: 2020
Year: 2020
Sailor Studio
Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager: Gustavo Veloso
Motion: Rafael Matheus, Luccas Oliveira,
Project Manager: Luis Guilherme Chagas
Project Manager: Luis Guilherme Chagas
