InfoPro Digital | Branding & Website

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InfoPro Digital is the brand of IPD, an information and services company for French professionals created in 2001 by Christophe Czajka. The Group is a major player in the digital sector in France, with 3,600 employees, 440 million euros in turnover and 20% annual growth. Its activity is organised into three categories: Software, databases and lead platforms; Trade shows; Media brands and networking. In 2021, IPD decided to change its image and organised a call for tenders in order to enhance its offer which is strongly oriented towards data and new technologies. For this, a global redesign of the visual identity and the website were proposed by the Pschhh agency, which accompanied the group in its restructuring and its new brand positioning.

My role was to respond in collaboration with the Pschhh agency through a global art direction work; the creation of logos, the design of communication supports as well as a set of digital tools and a new website proposal.

__ Client: InfoPro Digital __ Agency: Pschhh __ Role: Branding & Webdesign

👉 The IPD Group declined this proposal in the context of the call for tenders.