"Yalla Qatar, yalla football"
Our campaign for the 2022 FIFA World Cup in Qatar is not just about the matches; it's about the incredible global community that converges in this vibrant nation. We aim to capture the essence of unity, diversity, and the electrifying spirit that fans from all corners of the world bring to Qatar.
Concept Description:
Plane of Dreams" - Arrival in Qatar: This part of the campaign focuses on the excitement and anticipation of fans as they arrive in Qatar. It showcases people from various countries cheering and chanting on planes before landing.
"Metro of Unity" - Journey to the Stadium: This component highlights the multicultural experience on the Doha Metro, where fans from different backgrounds board the train wearing their team's jerseys and break into spontaneous chants, emphasizing the unity in diversity.
"Stadium of Dreams" - In the Heart of the Action: The campaign culminates in the stadiums, where fans from different countries come together to celebrate the game. It captures moments of fans cheering, hugging, and sharing the excitement, illustrating the camaraderie and respect that transcends national borders.
