AUO is a Taiwanese company that provides leading display technologies and solutions. Its recent strategic shifts have led to business expansions in smart vertical industries, including retail, mobility, healthcare, manufacturing, and energy. This has enabled them to evolve beyond a display manufacturer, becoming a total solution provider for their clients and partners alike.
With One AUO as the core strategy and Tap Into The Possibilities as the rallying slogan, AUO envisions itself as an interface that connects people with technology that advances their lives. The new identity system spearheads this concept as the diversity and the movement of the geometric shapes demonstrate the endless possibilities created by the synergy and collaboration between the different businesses of AUO.
Strategy, Communication, Art Direction, and Design by DDG
To See Full Case Study: https://www.ddg.com.tw/archives/work/AUO
