Delt Deli is a deli that specializes in specialty sandwiches while also selling standard deli findings. Initially this project started as a quick creativity warm up from a prompt generator. I was given make a bookmark for a deli. This idea fascinated me since I have never seen a bookmark for a deli. I ran with the idea of why would a deli need a bookmark, however, it can make sense. I personally use a playing card as a bookmark, but this can easily double as business card.  Something quick, memorable, portable, it all clicks. Then I built out the storyline for why this would come into existence. 

A deli in a up and coming trendy neighborhood of New York City has hit a rut and wants to attract the new crowd moving in, thus has decided on a complete rebrand, only original colors remain (Black and White). They want to stray away from the old world, “expected” look of the New York City deli and more lean into the cafe look while being clear that they are a trendy deli with specialized sandwiches and other various foods that can be found here.

I wanted to challenge myself by working solely as far as I can in only black in white. I think by diving into the look of mystery, other worldly, but as simple as black and white would make this brand stand out amongst the competition while remaining approachable.