[New_visual_platform] Banco Municipal de Rosario

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Banco Municipal de Rosario is the only public bank of local origin in the province of Santa Fe, Argentina. For its 125th anniversary, it undertook a deep digital transformation process with the aim of becoming a self-sustainable bank, capable of providing customers and potential customers with a superior experience.

From eCloud Agency, we supported and promoted Banco Municipal’s path through the development of its new website and carrying out the process of building a modern, digital and consistent identity, which attracts a renewed public and unifies standards for the creation of different content in all channels.

In a world where banking matters have always seemed complex and bureaucratic, this rebranding was developed to simplify communication and approach current and new clients.

With a proposal that brings freshness, modernity and a renewed spirit, we accompany the purpose that saw the birth of Banco Municipal de Rosario: to help its customers in their progress, invite them to dream big and be a reliable support to encourage them to go further.

We opted for a typography that provides clarity and weight variants for all types of pieces, both in physical and digital channels. We created an attractive redesign for all the bank's audiences, making this identity more accessible, approachable, simple and modern.

To give lightness and greater harmony to the platform, we incorporated a gray to its primary colors, which coexists perfectly with the red with which its history is written. The secondary palette also grew and with renewed airs, we complemented it with a digital aqua green that accompanies the compositions with accents.

In the search for a communication that simplifies the complex and is consistent, we unified the iconography of their new website and enriched their library. The distinction is given by the touch of green seen throughout the identity.

In addition, we included curved organic lines that function as a common thread and guide users in the compositions, facilitating understanding and providing closeness.