More Than Anything
Altınyıldız Classics, is the one of established fashion brands of Türkiye. Brand's sports sponsorship approach goes way back with Turkish National Men's Football Team, Turkish National Men's Basketball Team, Galatasaray etc.
For 21/22 season, Altınyıldız Classics became the official clothing sponsor for Fenerbahçe Sports Club, for 4 different sports branches. Men's Football, Women's Volleyball, Men's Basketball and Women's Basketball, For this extensive and legendary partnership, we came up with a trendy fashion concept. Inspired from team's colors, navy blue and yellow, we positioned athletes as Yellow Stars while combining them with cool navy blue spotlights. Our slogan "Her Şeyden Çok" (More Than Anything) adapted from the famous chant by Fenerbahçe fans; "We loved you more than anything".
Star athletes from 4 different sports branches of Fenerbahçe starred in our launch video and key visuals. We supported the campaign with a distinctive social media strategy, where we put brand image in front. And also got in touch with fans with match ticket raffles, real time posts etc.
You can see some of our work below.
Sportsnet Group
VPs: Ener Gülüm, Arzu Savaş
VPs: Ener Gülüm, Arzu Savaş
Business Planning Director: Mehmet Kaptan
Strategical Planning Director: Fırat Türkoğlu
Account Executive: Miray Erkuş
Strategist: Cemre Kuzuloğlu
Art Director: Osman Çanakcı
Art Director: Osman Çanakcı
Graphic Design: Harun Yılmaz
Social Media Specialists: Murat Karaca, Murat Dural
Copywriter: Engin Kaya
