Live Unique!
Starting with the packaging, the brand's green and orange color codes evoke that energetic feeling in the audience.
So we decided to built a concept around these info and bind it with the slogan; "Live Unique!"
Because we thought that in today's world, even your daily routines requires a high energy, and anyone who can keep that energy all day, is living unique.
In conclusion, young brand Vitocco embraced a fresh 360 strategy with one of Türkiye's famous musicians Gökhan Özoğuz on spotlight, who's persona is also very unique for an average Turkish citizen. A simple but strong audience awareness has been made by ourselves.
You can see some of our work below.
Sportsnet Group
VP: Ener Gülüm
Business Planning Director: Mehmet Kaptan
Strategical Planning Director: Fırat Türkoğlu
Brand Relations Director: Dilek Barut
Strategists: Cemre Kuzuloğlu, Gökhan Kınık
Art Directors: Emre Turhal, Osman Çanakcı
Graphic Design: Harun Yılmaz
Social Media Specialists: Murat Dural, Murat Karaca
Copywriters: Eren Ünal, Engin Kaya, Gürkan İmik
VP: Ener Gülüm
Business Planning Director: Mehmet Kaptan
Strategical Planning Director: Fırat Türkoğlu
Brand Relations Director: Dilek Barut
Strategists: Cemre Kuzuloğlu, Gökhan Kınık
Art Directors: Emre Turhal, Osman Çanakcı
Graphic Design: Harun Yılmaz
Social Media Specialists: Murat Dural, Murat Karaca
Copywriters: Eren Ünal, Engin Kaya, Gürkan İmik
Production: Böcek Film
Director: Ömer Faruk Sorak
