Don’t rush the journey. Feel it.
Volvo wanted to re-clarify the brand proposition that "Don’t rush the journey. Feel it." and to impact the audience with the product in all types of terrain situations. However, the position of the XC series is not an off-road SUV, so how to touch the audience with the product features in different scenarios has become a challenge.
In spite of the Chinese Lockdown, we remotely supervised a TVC. Switching scenes between the city and mountains, along with the journey of the brand ambassadors, the TVC described a family's mindset change from the celerity’s perspective – from being anxious about life to enjoying the journey peacefully.
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Car beauty shots （Photography art dirction）
Titbits of Filmmaking
