The Third Rule
The founders, the Child’s family, broke ground back in 2000 establishing what
was to become an iconic Margaret River winery. The brand name of ‘Knee Deep
in Margaret River’ was a tongue-in-cheek acknowledgement of jumping in
‘boots and all’ during a testing time in the wine industry with the grape glut
of the late nineties. Times have changed and so too have the reins.
The new owners, Matt Holden and Clair Chatel-Holden hold their “Third Rule”
as the inspiration for these precious top-tier wines of Margaret River.
“Passion rules reason, for better or for worse”
“We choose to live by this third rule and in doing so have embraced our passion.
Our passion for life, our passion for love and our passion for wine.”
Crafted with zealous dedication balanced with delicate nuance and precision.
No expense was spared, nor compromise made, in producing these
very limited, small batch wines.
Using the ‘divine proportions’ based on Fibonacci ‘s ‘Golden Ratio’
principles, the labels themselves conform to the ‘precision’ aspect with
the gridwork accentuated in gloss highbuild (and all other info fitting
in concisely to those forms) leaving the passion to be expressed
by lush embossed warm gold foil.
Studio: Harcus Design
Design: Annette Harcus
Photography: Stephen Clarke
Label printers: Multicolor Australasia
