The Sony Technology Center San Diego embarked on a branding campaign to
raise awareness of Sony’s presence in San Diego.
The arc of light provided a simple foundational element that lead
The arc of light provided a simple foundational element that lead
the eye consistently to the Sony logo.
The campaign included magazine ads, posters, recruitment collateral,
web and email elements.
The campaign included magazine ads, posters, recruitment collateral,
web and email elements.
The Boys & Girls Club of San Diego embarked on a campaign to approach
corporate donors to procure donations and endowments.
The bright colors of the collateral projected the vitality of youth.
Photos of actual children from local chapters allowed the prospective
The bright colors of the collateral projected the vitality of youth.
Photos of actual children from local chapters allowed the prospective
donors to see who would benefit directly from their generosity.
The focus of the Emerald branding strategy was to build an image that financial professionals would trust to help them grow their client base and allow them to branch into new areas of revenue.
The gold color palette and abstractly traditional imagery was used
to project an attitude of forward thinking while promoting
an image of trust and confidence.
to project an attitude of forward thinking while promoting
an image of trust and confidence.
Branding visually with the presentation folder, the product and services fold-out help
showcase the depth and breadth of Emerald’s service and training options.
showcase the depth and breadth of Emerald’s service and training options.
The first element of the Aldila campaign was aimed at distributors.
The motion blur golf swing was at the center of the “Leadership In Motion”
campaign. This was repeated throughout advertising,
The motion blur golf swing was at the center of the “Leadership In Motion”
campaign. This was repeated throughout advertising,
a news magazine, catalog and technical guide applications.
The second element of the campaign was aimed at the custom club builder. The male model working at his craft was used to build a brand identity with the average custom club builder. The news magazine, product catalog and ads featured “the craftsman” as the central element.
Cornerstone Wealth Management catered to an elite clientele
with a minimum net worth of $20 million. It was imperative to relay
a quite understated aire of confidence.
with a minimum net worth of $20 million. It was imperative to relay
a quite understated aire of confidence.
The classic monumental Doric architectural metaphors, translucent
vellum fly sheets and gold foils cemented the client’s trust in
Cornerstone with the future of their fortunes.
Cornerstone’s services also included investment and management consulting.
These divisions were similarly branded using classic Corinthian architectural metaphors and gold foils.
These divisions were similarly branded using classic Corinthian architectural metaphors and gold foils.
