Working closely with our friends over at Lola Mullenlowe & Magnum, we developed a bold cinematic piece starring AWA; a digital brand ambassador created from portraits of the women who’ve received training and funding through Magnum’s female empowerment programme.

AWA by Magnum aims to empower women of the cocoa farming communities in Côte D’Ivoire by helping them develop their skills, launch their own business and diversify their incomes.

The film introduces a limited-edition 5 piece capsule collection from Ivorian fashion designer Rebecca Zoro. Taking the viewer on a magical journey through the leafy West African landscape, using a carefully crafted visual style that is both realistic and magical. A vision and cause we were honoured and excited to bring to life.