This was the original sketch that the client handed me. They wanted to keep the band clean and simple. First task was to develop the logo, and then the branding around the logo.
Logo versions of varying stroke weights. Client went with thicker strokes.
Color options for logo. Client and I agreed that option Q would suit the brand the best to portray clean and simple.
Type options to fit with the logo. We went with a varied weight Helvetica Neue.
Final logo
Final label template. Birthday box is added for freshness or "born on date" as per client. 0,3,6,12,18,24 box is for nicotine strengths. This allows mass production of lables for all bottles then lets them be customized for each formula.
Current label line. We created a master template for the labels and then switch out the colors for each unqiue flavor. Colors for each label were based on the flavor. BrookeBubble is a watermelon bubble gum flavor so we chose pink. Pearadise is pear, honeydew, straweberry, so we chose colors to match. The TOP SECRET label is for flavors that are works in progress and still being tested out.
Business card front and back.
Sales poster to be hung in shops.
Below are a few product photos that vapor shops use to promote new brands. Each shop usually has their own unique photography style that is as unique as each flavor of juice.
Color variations in the liquid are due to ingredients used in each flavor and nicotine concentrate.
