Real Estate Auction Design System
Unreserved
Web Design, Design System, UX Design
April 2021 - Present
Intro
A swift design system that can easily transform as the start-up grows and shifts strategies.
Unreserved
A local startup, for an online auction specializing in real estate, launched in June 2021. The company’s business offerings and services have since pivoted due to the changing Real Estate market and local restrictions.
The Goal
Design a site that welcomes new clients, converts consumers to adopt new real estate options, and empowers through transparency.
My Role
Individual Web Designer to spearhead the website & UX. I also assisted the Marketing team with some projects along the way.
My Responsibilities
Collaborate with stakeholders and product manager in the ideation of the website’s architecture, user flows and product roadmap. Construct company design files and documentation. Present design options and prep deliverables for development handoff. Aid in product testing, quality control and analytic tracking. Design consumer and admin sides of the website.
Style Guides & Documentation
Creating a consistent experience across the user and admin side of the website.
Brand Colours
The colour palette of teal was chosen, manifesting the combination of wealth (green) and trust (blue). Cool whites compliment the brand colour, creating an airy and professional visual aesthetic. Secondary brand colours were introduced to provide clear system status feedback throughout the various moving parts of the auction.
Interactive Atoms & Molecules
Extensive documentation was created for all interactive elements on the website. Defining the various states, variants and configurations.
Flowcharts & Wire Flows
During the ideation process I assisted the Product Manager with brainstorming, documenting and coming up with solutions to problems. I utilized Miro to create diagrams with ease. When handing off new products and updates to Development, I would assemble Wire Flows to communicate interactions nested within each component.
Website Analytics & Engagement
Data-Driven decisions to evolve current flows and tools.
Analyzing User Sessions
Hotjar allowed me to observe user sessions. Making it possible to identify roadblocks user’s were facing, bugs that were occurring and verify the success of iterated designs.
Iterating on Designs
Along with the provided data via Hotjar and Google Analytics, we sought out direct user feedback via inside sales calls. Reoccurring issues would be relevant and apparent based on what types of questions were coming into our support team.
Marketing & Brand Assets
Maintaining the tone and voice of the brand from digital to paper.
Campaigns
I worked collaboratively with marketing to execute their initiatives and vision to create a cohesive look across company's channels. I designed new appearances, landing pages and user flows to accompany the latest campaigns.
Consumer Handouts
Handouts were created for in-person events with sellers and buyers. I supported Marketing with a few items, my favourite being this 16 page booklet. Below is a preview of the pages within. The booklet was created as a guide for sellers, to help them through the selling journey with Unreserved.
Consumer Documentation
Listing reports were created as a consumer asset, providing a fully detailed overview of the home along with company warranty information. These reports were PDF files linked from the website’s listing overview page. Physical copies were also made available at Open Houses & Showings.
