The project was implemented within the framework of the Finance Publishing House "Delovoy Express"
Project: Wall calendar for VTB Factoring ( work for tender )
The work carried out : the development of ideas , creation of illustrations , layout
Date: 2013
" Big is seen at a distance" ( Esenin )
VTB Factoring - a complex structure consisting of a plurality of elements , each of which has its own importance.
Gathering together , these elements form a unified picture of the Russian factoring out which can be evaluated by the customer .
As points in the image are formed in a single picture , so the days of VTB Factoring form a unified picture of success.
Visual range:
Visual range is a twelve sheets , one for each month of the year . On each of the sheets is a color image mosaic landscape , revealing each of the twelve months. On each of the twelve sheets in addition to the image is a poem ( or fragment thereof ) of one of the famous Russian poets devoted to each of the months.
Each poem written sign inscribed unobtrusively in one of the cells of mosaic , which allows for a "double bottom" in the concept : the distance from the calendar mosaic structure begins to form a single image , while the text of the poem becomes invisible , in contrast with a greater approximation Preview calendar begins to disintegrate into fragments of mosaics and becomes visible text of the poem .
Each poem written sign inscribed unobtrusively in one of the cells of mosaic , which allows for a "double bottom" in the concept : the distance from the calendar mosaic structure begins to form a single image , while the text of the poem becomes invisible , in contrast with a greater approximation Preview calendar begins to disintegrate into fragments of mosaics and becomes visible text of the poem .
