The Brief - Create a new visual language for The Body Shop's brand communications
After reading through the brief I took a clear understanding that The Body Shop not only focuses on beauty on the outside but also on the inside, so what I intend to do with my posters is to make the audience feel positive and good about themselves.
Over the past year social media sites have been bombarded with Inspirational quotes, I intend to use its current popularity to reach out to The Body Shop's audience and make them feel good through positive words, which then creates a postive reaction to the product. I have used quotes by Anita Roddick, The Body Shop's founder.
To get people shopping online and instore i have given the audience and insentive, for every purchase made they will have the opportunity to write down there own personal quote which has helped them, which will give them a chance for their words to be on one of The Body Shop's next adverts.
When coming to purchase online, enter in your quote and get a chance for it to be on the next advert
