nook color
The social device for e-readers
The social device for e-readers
OBJECTIVE
Create a campaign for print and outdoor that advertises Nook’s ‘Lend Me’ application which allows users to share books.
SOLUTION
Created a campaign that positioned the ‘Lend Me’ community of ‘Nook Friends’ as the social network for book lovers by placing it among other familiar web sharing icons.
Create a campaign for print and outdoor that advertises Nook’s ‘Lend Me’ application which allows users to share books.
SOLUTION
Created a campaign that positioned the ‘Lend Me’ community of ‘Nook Friends’ as the social network for book lovers by placing it among other familiar web sharing icons.
