J A C K D A N I E L 'S F E S T I V E P A C K
jack’s diwali
Partner-in-charge & Creative director Itu Chaudhuri | Project lead Ashok Dey, Abhishek Akhoury | Design concept Ashok Dey | Design development Ashok dey, Sneha mahajan | Alternate design concept Sneha Mahajan | Animation Deckor | Project duration 4 months
Jack Daniel’s, the legendary American whiskey brand, launches a festive pack in India every year around Diwali. Festive packs are an AlcoBev fixture, appealing to consumers at a time when spending increases manifold.
We were approached to design their festive pack for Old No. 7, Gentleman Jack and Single Barrel Select for the 2022-23 festive season.
read more about this project at www.icdindia.com
