A cross-media campaign for a shoe company in collaboration with a german festival
Study Project
Campaign Purpose: Promotion of the festival shoe collection
Main idea: A dance contest on social media with a well-known dancer.
The winner wins a private dance training, the shoe collection and a performance at the festival.
At the festival itself there is a stand with a dance camp and sale of the festival shoe collection
For copyright reasons, the company names and logos have been removed.
Study Project
Course: Artdirection
All used photos are from unsplash.com
Illustrated People By behance.net/buchfinkillustration
