the company produces and installs Gates and fences, their own website was very dated so I tried to redesign something new that had qualities that corresponded to what the company would want to represent:

Feel : 
quality, old school, protected, stable, strong, artisan.

Where the old website was a bit confusing, and cluttered I tried to clean things up, and create an inviting space, with details that mirrored the gates the company sells. 

Gate and fence inspired sketches for the website 

Style tile 

early wireframe mock up 

Atomic guide 

Final design home page 

Final design for shop page