Ben & Jerry's
Commercial
- Storyboard -
This was the final project in GIT 315: Digital Video Techniques at Arizona State University. The objective was to create a 30 second commercial with a 10 second title sequence at the beginning.
My commercial advertises the Ben & Jerry's ice cream flavor Netflix & Chilll'd. I wanted to pair a song to scene changes for dramatic effect for this video. When I heard the song and lyrics I thought it would be fun to pair it with the idea of someone waking up in the middle of the night craving ice cream. This was such a fun project to plan for and shoot. I wanted a limited color palette of red and black to drive home the "middle of the night" element as well as the branding of Netflix.
As for planning, I first put in the part of the song I wanteed highlighted in the commercial. From there I cut up parts of the song to put at the beginniing and end so it did not start or end abruptly. Once the 30 seconds sounded smooth, as I listened to the song I put markers at all the parts I wanted to have video transitions. This was the groundwork for everything else. When I knew the length of each video I needed, I was able to plan the storyboard above then shoot. After the video had been shot, I would shorten and plug the clips between the appropriate markers based on my storyboard.
For lighting I used an extra heating lamp my family has for our tortoise, Rosco.
