WE CAN FOR PAWS

A public awareness campaign 

"We Can For Paws" is a public awareness campaign aims to educate the public by calling attention to the issue of puppy mill and exposing the extreme cruelty and abuse that the puppy farms impose on the breeding dogs and stop it through "We Can For Paws" campaign. The Puppy farming aka puppy mills is a growing issue in Australia, and due to our inadequate dog-protection legislations, we are placing thousands of dogs at risk of extreme cruelty and abuse as well as the negative health implications that puppy farms produce. Puppies produced in such establishment are also prone to the suffering from socialization problems and many other health issues. The design strategy is to inform and shock the audience about the cruelty of puppy farming through a series of design campaign posters, encouraging people to adopt instead of buying from pet shops as it's not ethical .