Goodboy is a brand of all-natural dog treats of meaty flavors. The packaging is inspired by human foods like cereal and crackers. The name Goodboy is such a common thing to say to dogs, but the name has never been used on any pet items in North America. The cartoon dog mascot giving a thumbs-up is the focal point of the brand as something silly to draw the dog's hosts' attention. His fur can change color depending on the flavor, but is usually a light shade of brown.