Redefining the suburban office park for the future of work
The Client
Bishop Ranch is a modern office park with more than 10 million square feet of real estate across 585 acres in the heart of San Ramon.
The Brief
Attracting tenants to Bishop Ranch had proved challenging, as companies continued to gravitate toward traditional centers of industry in the Bay Area. However, research showed that what San Ramon offered — attainable homes, quality schools, safe neighborhoods — was desirable to the mid-career workforce Bishop Ranch coveted.
The Result
Centering a research-backed strategy around these insights opened the door for companies and retailers to take a second look at Bishop Ranch and San Ramon. By the time millions began reconsidering what it meant to go to work, Bishop Ranch was positioned to reflect what employees really wanted out of office space. The New Work Dictionary codified those aspirations into a campaign and microsite that proved Bishop Ranch was the right place to meet the moment.
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Gershoni Creative :: gershoni.com
Creative Director :: Gil Gershoni
Design :: Molly Russell, Samuel Moore
