Share Loyalty Program - Launch Campaign

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Share Loyalty Program launch campaign

Majed Al Futtaim is a leading LEC brand in the MENA region, that own Vox Cinemas, Magic Planet, Yalla Bowling & Carrefour. Share is the name of their loyalty program already running in many of the gulf countries.

In their efforts to consolidate their position as a leading cinema LEC provider in Saudi Arabia, in 2022 they decided to bring launch this program in the country. With Share, consumers will get to earn rewards and send them at any of MAF's entities.

But the launch had a challenge: MAF will only launch part of the program only, for what was originally intended to be a "Light" version of the program.

The Main message will become the point of promotion of the product with influencer marketing. The term itself is very engaging in Arabic, it sounds like someone is on a challenge to dazzle the world, and it served as the inspiration for many influencers based and organic videos circulating on social media.

The song was composed in collaboration with a famous Saudi song writer and composer "DJ Targoosh".

And we shot the video clip with a local production house "Made in Saudi". The song blends the neo-vibes of hipped up Riyadh with an old tune from "Etab" a classic famous Saudi female singer.

We made our main message "you have not seen it all! Greater things are coming" the chorus of the song.

The Saudi entertainment theatre was shifting with events like MDLbeast taking over the entertainment scene and was a perfect moment for an LEC brand like MAF to be part of the hype. And this is exactly what we did: we crafted a message that was more of a promise of the growing world of rewards earning & burning: "You have not seen it all", and we delivered in the form of song

The video was primarily played across Vox cinema theaters in Saudi Arabia. It was also promoted on MAF social media channels. The campaign itself ran on OOH, social media & on premises media.