We created a TikTok Dance Challenge for Ray-Ban, to increase brand awareness for younger audiences. Additionally,
we worked on interactive posts to boost the operation. The Elevator Dance Challenge became known all around the world.
we worked on interactive posts to boost the operation. The Elevator Dance Challenge became known all around the world.
Tutorials and social content
We partnered with 10 different TikTok talents to create many official content to teach TikTok users the moves and participate in the challenge.
Commercial
The #RayBanElevatorChallenge has been introduced with a 30" commercial on web and Social Media.
Results
CREDITS
Agency: Miyagi Milano
ECD: Gabriele Goffredo
Art CCD: Marco Flaviani
Copy CCD: Alessandro Monestiroli
Production: C41
Director: Leone Balduzzi
Director: Leone Balduzzi
