国窖1573
FIFA2022卡塔尔世界杯官方授权白酒
2018年，泸州老窖旗下高端白酒品牌国窖1573，成为进入2018俄罗斯世界杯官方款待包厢唯一中国白酒品牌，标志着中国白酒国际化的一个重要里程碑，为世界杯首次带来了“中国味道”。
2022年，卡塔尔世界杯强势来袭，将于11月21日至12月18日举行！开幕在即，泸州老窖·国窖1573携手OCD甲古文创意，倾情打造国窖1573·2022年卡塔尔世界杯纪念版，融入大量卡塔尔世界杯元素，以中国白酒献礼2022世界杯。
National Cellar 1573
The liquor officially authorized by FIFA World Cup Qatar 2022
In 2018, National Cellar 1573, the high-end liquor brand subordinate to Luzhou Old Cellar, became the only brand of Chinese liquor selected in the official entertainment compartment of FIFA World Cup Russia 2018. It symbolized an important milestone of the internationalization of Chinese liquor, and brought "China's flavor" to the World Cup for the first time.
世界杯元素提炼
营造浓厚足球氛围
设计元素
卡塔尔世界杯标志沿袭了对奖杯的抽象诠释，使用传统的阿拉伯羊毛披肩元素，同时也包含了“无限”的符号。以卡塔尔世界杯和足球文化为灵感，我们提取了相关元素用于包装视觉上，“每一瓶都荣耀加身”。
Element extraction of the World Cup
Create the strong football atmosphere
Design elements
The mark of FIFA World Cup Qatar has followed the abstract interpretation of the trophy. It uses the element of the traditional Arabic woolen muffler and meanwhile contains "infinite" symbols. Getting the inspiration from FIFA World Cup Qatar and football culture, we've extracted related elements and applied them to packaging vision. "We make every bottle honorable".
主体色代表胆识、勇气、尊贵，取自2022年卡塔尔世界杯官方标准色系，与世界杯紧密相连，同时又与国窖红色属同一色彩体系，象征着世界杯的激情。
The main color represents courage, bravery and dignity, which is selected from the official standard color scheme of FIFA World Cup Qatar 2022 and closely connected to the World Cup. Meanwhile, it belongs to the same color system of the red color of National Cellar, which symbolizes the passion of the World Cup.
从球场的中圈和中线提炼出“圆形”“竖线”元素，加其组合运用，“国窖1573”品名与足球中场线巧妙结合，在瓶身上重现绿茵场，营造浓厚的足球氛围。
The "round" and "long string" elements are extracted from the kick-off circle and the midcourt line of the court, which are combined and used. The product name of "National Cellar 1573" and the football half way line are cleverly combined. The football pitch is shown on the bottle, thus creating a strong football atmosphere.
世界杯限定包装
为“世界第一运动”喝彩
产品呈现
“瓶盖”以古代蹴鞠和莫比乌斯环符号结合运用，与卡塔尔世界杯标志的“无限”符号意义相呼应，并以万国旗色彩进行装饰，代表着世界杯万国共聚，无限、永恒的足球精神和态度。
Limited package of the World Cup
Cheer for the "world first sports"
Product presentation
"The bottle cap" combines the ancient Cuju and the Mobius band symbol, which echoes with the "infinite" symbolic meaning of the FIFA World Cup Qatar. It is also decorated by the flag color, representing the gathering of all countries in the world, the infinite and permanent football spirits and attitudes.
在国窖1573瓶型基础上，融入世界杯元素，使产品更形象，视觉更突出。“国窖1573”品名与足球中场线巧妙结合，瓶身上部分采用渐变形式，整体更时尚和国际化。
Based on the bottle shape of the National Cellar 1573, it is integrated with the World Cup elements, thus making the product more vivid and the vision more outstanding. The product name of "National Cellar 1573" is cleverly combined with the football half way line. The upper part of the bottle adopts the gradient form, thus looking more fashionable and international.
盒型上半部分采用透明亚克力材质，下半部分采用植绒布材质，触摸到盒子就如同触摸足球场。几种材质之间形成鲜明对比，满足视觉和听觉上的精神感受，营造完整的产品体验。
The upper part of the box adopts the transparent acrylic; the lower part adopts the flocked cloth, so that you touch the box as if touching the court. A strong contrast has been formed among several materials, thus satisfying visual and audio spiritual feelings and creating complete product experience.
中国白酒走向世界
让世界品味这一杯
结语
泸州老窖作为中国名酒的代表，与“世界第一赛事”世界杯的合作，向全世界展示了中国白酒与文化的魅力，让世界品味这一杯。2022年，泸州老窖·国窖1573与甲古文创意携手共创，以中国白酒献礼卡塔尔世界杯，为世界杯喝彩！
China's liquor goes to the world
Present the cup of wine to the world
Conclusion
Luzhou Old Cellar, as the representative of China's famous liquor, cooperates with World Cup, the "world top event", thus showing the charm of China's liquor and its culture to the world and presenting the cup of wine to the world. In 2022, Luzhou Old Cellar · National Cellar 1573 cooperates with OCD to present a gift to FIFA World Cup Qatar with China's liquor and cheer for the World Cup!
