MENASA EMIRATI DESIGN PLATFORM aims to identify, curate and promote Emirati design and crafts though exclusive design collections and content. MENASA promotes the craftsmanship and design of the United Arab Emirates at an international level.
Onionlab has created the 3D audiovisuals which reflect, in a dreamlike space, the traditional techniques used: Safeefa (palm leaf weaving), the Talli (embroidery), the Sadu (Bedouin weaving) or the Gargour (fish traps made of wire) among others
The initiative aims to highlight innovations in contemporary design, along with the use of traditional Emirati techniques and materials. These procedures are showcased through 40 audiovisual pieces, including 3D animations and short documentaries, which document part of the collaborative process and will be exhibited in the space.
MENASA – Emirati Design Platform will be open daily for the duration of Dubai Expo 2020, from October 1, 2021 to March 31, 2022.
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CREDITS
Client: Menasa, Craft & Design Emirati Design Platform
Curator & Creative Director Menasa: Samer Yemani
Menasa audiovisual project creative direction: Onionlab + Mañana
Produced by: Onionlab + Mañana
Creative direction: Aleix Fernandez (Onionlab), Albert Estruch (Mañana)
Executive production: Aleix Fernandez (Onionlab), Martí Torrebadella (Mañana)
Crafts stories, documentary, and designer of the week director: Guillem Cruells (Mañana)
3D Artists: Miquel Donat / Luís de la Barrera / Edu torres
Producers: Agatha Bert (Mañana) / Sandra Salillas (Onionlab) / Aina Mesquida (Onionlab) / Angie Quintana (Mañana)
Designer: Berta González Díaz
Compositing: Guillermo Patiño
