Nangrow X TTT (Children's Day Campaign)

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Background:

Nangrow is a nutritious milk drink aimed at children aged 2-6 years of age.

It contains nutrients like DHA, Iron, Iodine, Calcium, Whey Protein, and Vitamin D, Vitamin A, Vitamin C, Zinc and Selenium that help take care of a child’s physical growth, development, immunity and their overall growth.

With their Children's day campaign, the client wanted to:

1. Increase Consideration for the brand & drive trials. At Least 10k samples to relevant parents to be driven

2. Garner UGC to organically amplify the brand & enhance WOM

3. Increase the community size on both FB & Instagram by almost 2X of current size

Idea: For the Children's Day campaign for Nangrow, we tried to capture the bittersweet emotion of a parent who wants to keep their child safe in a bubble while also giving them wings to explore the world. Where they want to see them grow everyday, but they also want to ensure that their growth journey is the best it can be.

Execution:

We share two 30 second long, heartwarming reels that celebrate the bond between a parent and their child. An animated video, in collaboration with TTT (Terribly Tiny Tales) with a voice over/audio that is an open letter from a parent to their child who is growing faster than they can imagine. They want to acknowledge their growth while preserving the memories they have made so far.

The reels will end with a CTA where we ask parents to comment and tell us one thing they will do to ensure all growth in all possibilities for their child/children