Brief Recap
To boost the market share growth for the Morning Fresh brand, PZ Cussons will be carrying out a National Consumer and Trade promo. Agency needs to come up with an NCP idea that will be able to achieve the following:
.Increase TOMA amongst MF TA
.Attract new and lapsed users
.Grow the MF sales by 50% above run rate and 20% post campaign
Pitch revert should include:
.At least 3 promo names
.Promo mechanics
.Proposed prizes
.NCP communication and rollout
Name and logo proposed.
Key Visual
