Inmotion Therapy
is a story created to explain the impact and development of immunotherapy in the fight against cancer.
We wanted to explain in the simplest way possible how this therapy
is a fundamental piece to achieve a world free of cancer.
Storytelling THROUGH SHAPE AND COLOR
Color
To create the storytelling, we started with darker colors representing the past where
knowledge regarding immunotherapy and cancer treatments were non-existent,
until we reach the future with brighter colors as a metaphor to communicate
the light that research and scientific breaktroughts brought to the field.
Visuals
The visual representation of a complex topic such as immunotherapy had to be simple enough to be understood by
any kind of audience, for this reason we explored different visual paths until we reached the final look and feel.
Style exploration
Keyframes
Motion
To tell the story as we imagined, it was essential that from the smallest elements such as cells,
to the most complex systems of particles, had natural and organic animations.
Behind the scenes
CREDITS
HEAD OF DESIGN
Guillermo Valencia
Guillermo Valencia
DESIGN LEAD
Esteban Diavanera
Esteban Diavanera
DESIGN
Catalina Ochoa, Andres Rodriguez
ANIMATION SUPERVISOR
John Muñoz
ANIMATION
Julian Cuevas (Julen Keoni)
CREATIVE PRODUCER
Carla Vásquez
Catalina Ochoa, Andres Rodriguez
ANIMATION SUPERVISOR
John Muñoz
ANIMATION
Julian Cuevas (Julen Keoni)
CREATIVE PRODUCER
Carla Vásquez
