DRAFTKINGS SKIN IN THE GAME
Sports fans have gone viral in the past for confidently getting championship tattoos of their favorite teams before the season starts. We leveraged that insight to create a tattoo of a betslip to show how really confident fans could get some legit skin in the game. Total spend $40. Garnered 60K views, 2,500+ likes, 100+ comments in first 12 hours before getting picked up by the following accounts.
PRESS Bleacher Report, Pickwise, Stake, Playmaker Betting
AGENCY VaynerMedia
ACD/COPY Bobby Glennon
CREATOR Creighton Stevenson
YANKEE STADIUM
THE BAR
AT HOME
THE SHOP
OOH
