Is there a way to be really unique in a digital world where everything seems to be replicable?
In 2021, the answer is yes. And it’s called NFT: Non Fungible Token.
So, we decided to bring Aviator, Ray-Ban’s first icon, in the metaverse. Asking to Oliver Latta,
aka @EXTRAWEG one of the most influent digital artist on the scene, to make Aviators even more unique.
aka @EXTRAWEG one of the most influent digital artist on the scene, to make Aviators even more unique.
This mesmerizing artwork has been sold in a charity auction to raise charity fund for Italian Art Trust,
and support young artists in their self expression and careers. Making at the same time one of our timeless aesthetics, even more timeless, thanks to an artist, and a piece, that will never stop living in the digital world.
and support young artists in their self expression and careers. Making at the same time one of our timeless aesthetics, even more timeless, thanks to an artist, and a piece, that will never stop living in the digital world.
The NFT Aviator Campaign aired on social media and in the most important advertising spaces in the world, such as Times Square in NYC, London and Milan.
CREDITS
Agency: Miyagi Milano
ECD: Gabriele Goffredo
Art CCD: Marco Flaviani
Copy CCD: Alessandro Monestiroli
3D Artist: Oliver Latta, @EXTRAWEG
