The 2014 North American International Auto Show featured an array of excitement within the Toyota space. Stealing the show this year was Toyota's adrenaline pumping FT-1 concept sports car, featured in Gran Turismo 6. The architecture of the space was clean and sleek, punctuated by over 1500 square feet of high-resolution LED and nearly 500 linear feet of graphics.
Toyota's commitment to racing (NASCAR + NHRA) was celebrated by the design of a dedicated Motorsports Terrace, showcasing and highlighting some of Toyota's top racing vehicles and drivers. On display was an NHRA Funny Car, NASCAR pace and stock cars, NASCAR engines and cases prominently displaying the racing suits and helmets of Toyota drivers. Finishes, lighting and materials were all of an unmistakable garage feel.
To further reinforce the Award-Winning heritage of Toyota vehicles, a built-in trophy case was introduced this year to prominently display Toyota's many crowning achievements.
Innovation and Technology abounded as Toyota exhibited its i-ROAD and FV2 Future Mobility Vehicles.
The Toyota space at the 2014 North American International Auto Show was a huge hit!
All photography copyright 2014 - Kathryn Rapier
