APRI's branding was responsible and interesting project, as it was necessary to find simple, easy-to-use and practical solutions for such a broad concept as the Armenian world.
Adopting the idea of this think tank as the basis for branding, through its visualization we convey the possibilities of unity, focus, action, as well as the realization of the Armenian mind.
The logo is a combination of the symbol, a brand name derived from an abbreviation of an organization's name, and an identifier.
The primary colors of the selected color scheme, inky blue and white, are combined with turquoise and bright orange, adding lightness and innovation, while maintaining its solidity and classical approach.
The branding project included the creation of a variety of brand application styles, brand identity and visual communication solutions.
