HOOP TEA
Hoop Tea was born on the boardwalk of Ocean City, MD — founded by a couple of friends who quit their jobs, moved to the beach and never looked back. As they prepared for national distribution, we looked to create a system that captured the brand's birthplace DNA and brought the buzz of the boardwalk to every can. We anchored our elements in nostalgia and the energy of summer, strategically evolving the brand to compete at a national level without losing its soul.
