A logo design I made for Tiberiu Bozi who is in coaching business. I've recreated a font and enlarged the letter 'o' to express the idea of the expansion. The concept behind is that the client can expand many things such as consciousness, authenticity, knowledge or inner self.
The expanse ring is an important element that can be used anywhere in designs and it's easy to recognise. If we fill it in it's a very good background for expressing the values that we want to show.
Besides the text logo there is also a symbol, but they can't be used together. The symbol can be used as a graphic logo for the website, the favicon or as a profile image for social media profiles, even maybe an app. The mix of the two letters, 't' and 'b' form together a person facing left and looking in a mirror. It's representing the time to acknowledge the help of a coach and learn about one's self.
I like to simplify things as much as possible. In fact, I am offering colour choice (and font choice where symbol is part of the main logo) after choosing the symbol as a logo direction. Until choosing the final symbol, you can only see black on white. This time, I had the feel that this brand needs to express a part of Tiberiu's personality and I chose a deep dark purple (I never go with pure black) and a calming cream (white isn't a choice either).
