ECUADOR
GOAL
Design a package, aimed at people who do outdoor sports, that communicates the attributes of the product.
SOLUTION
The idea was to use elements that communicated freedom and that would appeal to the people who go hiking or training. Using shapes that resemble mountains, a bold color palette and an energetic typeface, a strong and dynamic packaging system was created. The system not only focused on making the packaging look good, but also in stablishing a clear message hierarchy.
The visual system was also applied to other products in order to show its versatility across multiple formats.
