Market Talk is a modern brand, which is widely well-known in digital sphere. Its main differences from any other similar business meetings are: informality, lack of dull presentations and speakers, ton of useful content and case studies, registrations and SMS. Admission is free, there are no fees. Just come and chat!
The brand needed a rebranding. A founder wanted to rethink the visual identity of brand, attract new audience and widen the format of the meetings.
I aimed to:
Show the spirit of brand throughout dynamic identity;
Change the color palette on more lush one to show drive and modernity of events;
Use three different forms for logo to convey difference and personality of the audience.
Market talk is not about business, it's about people who are just as different and dissimilar. Using a dynamic identity, I once again show the randomness and flexibility of a brand that is ready to adapt and change with people.
