SORRI Bauru

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SORRI

(SMILE in portuguese) is an organization dedicated to supporting people with any kind of disability, aiming to guarantee their social inclusion and rehabilitation.

"The ideal that moves us is the concretization of an inclusive world, in which everyone would be able to live with dignity and respecting the human diversity" - João B, President

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SORRI é uma entidade que atende pessoas com qualquer tipo de deficiência, visando a inclusão social e a reabilitação.

“O ideal que nos motiva é a concretização de um mundo inclusivo,
no qual todos somos capazes de viver dignamente com respeito à diversidade humana.” !
João Bidu - Presidente

The main goal of this project was to create an easily recognizable symbol, even for people with visual, mental or other kinds of disabilities that have contact with the institution.

After defining these guidelines, we developed a research in order to discover the brand essence, and the emotions that the symbol should convey.

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Meu desafio foi criar um símbolo reconhecível por pessoas com baixa visão, deficientes mentais,

idosos e todo o tipo de pessoa que pudesse ter contato com a marca.

A partir desse ponto comecei a buscar a essência da marca e qual as emoções

que deveriam estar impressas em seu símbolo

The symbol is formed by the union of a cursive small caps "s" and a smile, representing the learning trajectory.

We're all subject to change and able to adapt to new situations in order to follow our path, the lines represent this idea of adaptation and movement.