Rebranding project developed for Crua (@seja.crua), a Brazilian brand (Florianópolis, SC) of reusable pads that also works with menstrual education for people who menstruate! The pillars that supported this project were the demystification of menstruation and the inclusion of all menstruating bodies. Talking about menstruation in an inclusive way is understanding that people who menstruate go beyond cis women. Trans men and non-binary people also have a uterus and consequently need menstrual care.
