Corporate identity design for third year Communication Design project.
Fresh Threads is the concept for a laundromat and cafe. This idea was to create an identity that would help the laundromat set itself apart from the general perception people have of laundromats. Laundry does not have to be a boring chore, this store creates a fun and social environment within which young people can get together and hang out while still getting there "chores" done.
I chose the bold colours to represent the bright, young and vibrant feel I would want customers to experience when interacting with the brand. A grid system of blocks and symbols in used through the design. The symbols featured here all have to do with the services offered at Fresh Threads.