Danielle Smit's profile

Fresh Threads Laundromat

Corporate identity design for third year Communication Design project.
 
Fresh Threads is the concept for a laundromat and cafe. This idea was to create an identity that would help the laundromat set itself apart from the general perception people have of laundromats. Laundry does not have to be a boring chore, this store creates a fun and social environment within which young people can get together and hang out while still getting there "chores" done. 
 
chose the bold colours to represent the bright, young and vibrant feel I would want customers to experience  when interacting with the brand. A grid system of blocks and symbols in used through the design. The symbols featured here all have to do with the services offered at Fresh Threads.
The grid system
Business Cards
Business cards and envelope.
Letterhead
Folder inside
Folder Back Close-up
Folder and letterhead
Stationary
Stationary
Emergency sewing kit
 
Tote bags
Infographic
Advertisement illustration
Magazine Advert
Fresh Threads Laundromat
Published: