HELLO CHOCOLATE PACKAGING
ECUADOR
GOAL
Create a packaging design that would differentiate itself from every other milk chocolate in Ecuador.
SOLUTION
The brand identity is based on the concept of "taking a moment for yourself", that is why we chose the name HELLO!, because the packaging comes to say hi and remind the consumer to stop for a moment and enjoy the present. The brand language is funny and friendly, just like a friend, which also gives you some motivational phrases. Bold and vibrant colors were used in order to make the packaging different, as well as to call the attention of the costumer. Paired with a rounded and bulky type, the design achieved the goal of attracting people and creating a lot of brand recognition.
